Tom Niziol, writing for weather.com:
“During the upcoming 2012-13 winter season, The Weather Channel will name noteworthy winter storms. Our goal is to better communicate the threat and the timing of the significant impacts that accompany these events.”
The story includes this year’s inaugural list of names. I have to admit to mild surprise at not seeing brand names among them. Seems like a prime opportunity to raise revenue, and if any organization is going to commercialize weather, it’s The Weather Channel.