McDonald’s Hits All-time High as Wall Street Cheers Replacement of Cashiers With Kiosks

Tae Kim –

Andrew Charles from Cowen cited plans for the restaurant chain to roll out mobile ordering across 14,000 U.S. locations by the end of 2017. The technology upgrades, part of what McDonald’s calls “Experience of the Future,” includes digital ordering kiosks that will be offered in 2,500 restaurants by the end of the year and table delivery.

Another entry-level job out the window.

I experienced this very innovation twenty-five years ago in a Burlington, Massachusetts Taco Bell. Stepped to the front of the line and beheld a kiosk with touch screen ordering. It worked well. There were fewer employees. The meal was delivered as-ordered. It was a quieter experience.

Maybe someday we can go to a fast food place, order food, eat it and leave without speaking to anyone at all. Or just stay home. Forever. Now there’s an innovation.